Service Name
SEO & Conversion Rate Optimization
Clients
B2B Consulting Firm
Industry
Professional Services
Project Overview
This project aimed to transform a B2B consulting firm’s website into a high-performing lead generation system. The company relied heavily on referrals and lacked a scalable way to attract qualified prospects. Although the site received traffic, it struggled to convert visitors into inquiries, and key service pages were not ranking for high-intent keywords.
The main challenges were low organic visibility and poor conversion performance due to unclear messaging, weak value propositions, and unoptimized calls-to-action. To address this, we conducted a full SEO audit, performed keyword gap analysis, optimized service pages and content for decision-stage keywords, improved internal linking, and implemented CRO enhancements including better CTAs, forms, and messaging.
As a result, the company achieved a 220% increase in qualified leads, stronger organic visibility, higher engagement, and a sustainable system for ongoing inbound lead generation.
Before
20
Qualified Leads
-10%
Increase in Conversion Volume
Case
The website attracted a steady flow of traffic but failed to convert visitors into inquiries. Core service pages were not ranking for high-intent keywords, meaning potential clients who were actively searching for the company’s services often couldn’t find them. Additionally, the site’s messaging and calls-to-action were unclear, and the content structure made it difficult for users to navigate and engage. This combination of low organic visibility and poor conversion performance created a significant barrier to generating qualified leads.
Challenges
- Low organic rankings for service keywords
- Poor conversion rates
- Unclear value proposition
- Weak internal linking and content structure
My Solution
- SEO audit and keyword gap analysis
- Service page optimization for search intent
- CRO improvements: CTAs, forms, and messaging
- Content creation for decision-stage keywords
After
+200%
Revenue Growth
+5X
Increase in Conversion Volume
Impact
- 220% increase in qualified leads
- Stronger organic visibility
- Higher engagement and conversion rates
- Sustainable inbound lead generation system
Working with Tamzid completely transformed our inbound lead generation. Our website not only ranks higher in search results, but we’re also converting visitors into qualified leads at a scale we never thought possible.
The SEO and CRO improvements were game-changers. We saw a measurable increase in qualified leads within months, and the results continue to grow. Tamzid’s approach is strategic, data-driven, and highly effective.
Before this project, we were struggling to get leads online. Now, our website is a powerful sales engine, delivering consistent, high-quality inquiries. I highly recommend Tamzid for any B2B company looking to scale.
Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics
Frequently Asked Questions FAQ
How long did it take to see results?
Initial improvements in organic visibility were visible within 2–3 months, with a significant increase in qualified leads and conversions within 6 months.
Will these SEO & CRO strategies work for other industries?
Absolutely. While this case study focuses on a B2B consulting firm, the strategies can be adapted for professional services, SaaS, e-commerce, and more.
Do you only focus on organic traffic?
While SEO is a core focus, we combine it with conversion rate optimization (CRO) to ensure the traffic your site receives actually converts into leads.
What’s included in your SEO & CRO service?
Services include website audit, keyword research, content optimization, internal linking improvements, conversion-focused design and messaging, and ongoing performance monitoring.
