Service Name
SEO & Google Ads Growth Strategy
Clients
Med Spa Clinic
Industry
Aesthetic Medicine
Project Overview
This project focused on scaling a med spa clinic in a highly competitive aesthetic services market. The clinic offered premium treatments but struggled to stand out in an environment dominated by aggressive discounts, large franchise competitors, and rising advertising costs.
The goal was to increase bookings and revenue without devaluing the brand. Rather than relying on price-based promotions, the strategy focused on positioning, intent-driven traffic, and a dual-channel growth system combining Google Ads and SEO.
Before
+1%
Revenue Growth
-10%
Increase in Conversion Volume
Case
The clinic had an existing website and had experimented with paid advertising, but results were inconsistent. Google Ads costs were increasing, organic traffic was stagnant, and many enquiries were price-sensitive or unqualified.
Competition in the med spa industry is intense, with many clinics bidding on the same keywords and relying heavily on discounts to attract attention. This made it difficult to maintain profitability while scaling.
The objective of this project was to build a sustainable acquisition system that delivered high-intent clients who valued quality, expertise, and outcomes over low prices.
Challenges
- Highly competitive and saturated market
- Rising Google Ads costs
- Low organic visibility for core services
- Price-sensitive enquiries
- Weak differentiation from competitors
- Inconsistent booking flow
My Solution
Strategy & Approach
The strategy centered on dual-channel growth. Paid ads would capture immediate demand, while SEO would build long-term visibility and reduce dependency on advertising.
The approach was divided into four phases:
- Service Positioning & Messaging
- Google Ads Optimization
- SEO Content & Local Visibility
- Conversion & Booking Optimization
This ensured short-term wins while building sustainable growth.
After
+500%
Revenue Growth
+5X
Increase in Conversion Volume
Impact
This project transformed the clinic’s marketing from reactive and discount-driven to structured and scalable. By aligning paid ads, SEO, and conversion optimization, the clinic gained control over its growth and reduced vulnerability to rising ad costs.
The result was not just more bookings, but better-quality clients, higher average treatment value, and a stronger long-term brand.
This case study demonstrates how service-based businesses can scale sustainably by combining intent-driven paid traffic with long-term organic visibility.
Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics
Frequently Asked Questions FAQ
What challenges did Badkamerxxl face?
The main challenges included stagnant ROAS, difficulty in linking online ads to offline showroom visits, underperforming products, and managing profitability across a large inventory.
What solution did you implement?
We restructured campaigns to prioritize high-margin products, optimized product feeds for better visibility, implemented a full attribution model for showroom visits, and switched to a Target ROAS strategy for better bid management.
What results did you achieve?
We saw a +33% increase in ROAS and a 25% increase in showroom appointments, plus a significant rise in impressions and clicks for previously hidden products.
How did feed optimization contribute to success?
Feed optimization boosted the visibility and relevance of underperforming products, resulting in more impressions and clicks, and revitalizing the product catalog.
