Service Name
Lead-Generation
Clients
Oogvoororen.nl
Project Overview
Oogvoororen.nl, a prominent hearing care provider, operated over 36 locations across three countries, generating a substantial volume of online leads. However, their marketing efforts were fragmented, leading to an inefficient flow of traffic. The key challenge was a focus on mere volume rather than the quality of the leads, resulting in high costs per acquisition (CPA) for qualified appointments.
The goal was to professionalize the fragmented setup into a cohesive, high-performance lead generation engine that aggressively targeted users ready to book appointments. This strategic shift focused on intelligence and quality over sheer quantity, achieving impressive results: a +40% increase in monthly conversion volume, a +20% increase in monthly appointments, and a crucial -20% reduction in CPA.
Before
2%
Lower Cost Per Acquisition (CPA)
+10%
Increase in Monthly Conversions
+1%
More Qualified Appointments
Case
Oogvoororen.nl, a prominent hearing care provider, operated over 36 locations across three countries, generating a substantial volume of online leads. However, their marketing efforts were fragmented, leading to an inefficient flow of traffic. The key challenge was a focus on mere volume rather than the quality of the leads, resulting in high costs per acquisition (CPA) for qualified appointments.
The goal was to professionalize the fragmented setup into a cohesive, high-performance lead generation engine that aggressively targeted users ready to book appointments. This strategic shift focused on intelligence and quality over sheer quantity, achieving impressive results: a +40% increase in monthly conversion volume, a +20% increase in monthly appointments, and a crucial -20% reduction in CPA.
Challenges
- Fragmented Multi-Location Strategy
- Focus on Volume Over Quality
- High Cost Per Acquisition (CPA) for Qualified Appointments
- Difficulty in Scaling a Unified Brand Message
My Solution
- Centralized Structure: We brought 36 separate accounts into a powerful, unified structure. This eliminated budget wastage.
- Quality over Quantity: Instead of focusing on brochure downloads or general clicks, we set "Booked Appointments" as the main goal.
- Hyper-Local Ads: We created separate ad copies for each location with localized messaging
- Negative Keyword Scrubbing: We excluded users searching for free information or irrelevant topics from the ads, ensuring the budget is spent only on serious customers.
After
-1%
Lower Cost Per Acquisition (CPA)
+20%
Increase in Monthly Conversions
+20%
More Qualified Appointments
Impact
- The impact extended beyond just the advertising metrics, securing long-term operational advantages for the multi-location provider:
- Improved Sales Funnel Efficiency: By prioritizing qualified appointments over low-value leads, the sales and clinic staff received warmer, higher-intent prospects, reducing time wasted and increasing the overall closing rate.
- Scalable Framework: The move to a unified, centralized campaign structure created a repeatable blueprint. Oogvoororen.nl can now confidently and profitably scale its advertising budget, knowing the performance is consistent and transparent across all 36+ locations and three countries.
- Smarter Budget Allocation: The reduction in CPA meant the business could either save money or, more strategically, redirect the savings to more aggressive scaling, fueling continuous growth without compromising profitability.
By consolidating our 36 locations into one cohesive campaign, we were able to streamline our efforts and focus on high-quality leads. The results speak for themselves—+40% in conversions and a significant drop in CPA. Highly recommend Tusan’s expertise!
Transformed our approach to lead generation. Instead of just focusing on volume, he helped us target users who were ready to book appointments. Thanks to his work, our appointments increased by 20%, and we saw a direct reduction in costs. His attention to detail and strategic insights were invaluable to our success.
The work he did for Oogvoororen.nl not only improved our lead quality but also created a repeatable framework that we can scale easily. His deep understanding of Google Ads, conversion tracking, and campaign optimization has been instrumental to our growth.
Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics Product Design Digital Marketing Art Direction UI/UX Design Motion Graphics
Frequently Asked Questions FAQ
What was the primary challenge for Oogvoororen.nl?
The main challenge was a fragmented marketing strategy across 36 locations, with a focus on volume over quality. This led to high costs per acquisition (CPA) and inefficient use of marketing spend.
How did the solution address the fragmented strategy?
I consolidated 36 separate accounts into a single, high-efficiency campaign structure, allowing for streamlined management, better data insights, and consistent performance across all locations.
What were the key tactics used to improve conversion rates?
The solution focused on advanced conversion value optimization, targeting high-value bookings instead of low-value actions like clicks. Additionally, hyper-localized ad copy and precise negative keyword management ensured that the marketing efforts targeted only high-intent users.We saw a +33% increase in ROAS and a 25% increase in showroom appointments, plus a significant rise in impressions and clicks for previously hidden products.
What impact did the changes have on Oogvoororen.nl's lead generation?
The results were impressive: a +40% increase in monthly conversion volume, +20% more qualified appointments, and a -20% reduction in CPA. These changes not only improved ad performance but also increased the quality of leads generated.
